Projectbyproject gala design

As the Graphic Designer for ProjectByProject's 2023 annual tasting benefit gala, I designed the event's theme color and style by creating the media kit (including color palette, brand identity, typography, and design elements), as well as creating social media posts and flyers for the event

Our annual tasting benefit gala, organized by Project by Project, welcomed over 400 guests in support of education access. Attendees enjoyed an array of offerings, including 40+ vendors, a lively auction, captivating performances by incredible talents like Katherine Ho singing "Yellow" from Crazy Rich Asians and Kevin Li, an award-winning magician from America’s Got Talent. We were also honored to host VIP guests such as Hudson Yang from "Fresh Off the Boat" and James Chen from "The Walking Dead."

The event's proceeds were dedicated to our valued partner, Chinatown Youth Initiatives (CYI), amplifying their impact on education accessibility for NYC's youth. A huge thank you goes to our generous sponsors—Ares Wealth Management Solutions, Coffee Meets Bagel, Amani Restaurant, Cerberus Capital Management, Cross Country Consulting, and silent auction donors, whose contributions helped us meet our fundraising goals.

I owe a colossal thank you to our tireless Steering Committee, especially my marketing team, and the dedicated external volunteers. Serving as the ATB Graphic Designer Manager this past year, crafting flyers, posters, and social media content for the event was an incredible experience. The success of the event, contributing to the AAPI community, was the result of your unwavering commitment and dedication.

For a detailed recap, visit our blog here.

Your ongoing support means the world to us! #PlateByPlate #CommunityImpact #educationaccess